Using Data to Drive Pricing - and Profits...Finding Your Sweet Spot

For any MSP, data should drive strategy. It’s not just what the data shows you, but how you use that data, that determines business success. In this blog we will focus on the pricing aspect of MSP business strategy. How you can use data to determine what your pricing should be.

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Announcing New Features for Increased Visibility and Performance Reporting

At MSPCFO, we continually innovate to provide MSPs with the most actionable and accurate reporting they can have to make improvements to their businesses. As we speak with customers—and more importantly, listen to them—we work to identify innovations we can integrate into MSPCFO. To that end, today we’re excited to announce the launch of some.

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Are Your Flat-Fee Agreements As Profitable As They Could Be?

Are your flat-fee agreements as profitable as they could be? In this blog post, we will discuss measuring agreement profitability, and we’ll go over a few key formulas and techniques for assessing efficiency. We’ll also provide some practical tips for setting up agreements right in ConnectWise.

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4 MSP Pricing Models. Which One is Right For You?

A successful MSP-client relationship starts well before your engineers get to work. It starts with the first conversation and continues, critically, with the MSP-client agreement. Setting up the right agreement type will lead to profitability, efficiency, transparency, mutual trust, and a long-term commitment. On the other hand, the wrong.

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How to Grow Sales: Data and Perspective

Our latest webinar, How to Grow Sales: Data and Perspective, looks at how Managed Service Providers (MSPs) can keep their sales funnels full of warm leads. You can access the webinar by clicking here - webcast onlineBy analyzing data collected from hundreds of MSPs, we have identified some common characteristics of companies that are.

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Selling Based on Value Vs. Cost

Suppose that you’re considering hiring one of two accountants. The first accountant is fresh out of college and charges $25.00 per hour to prepare your taxes by the book. The second accountant has decades of experience and charges a flat rate of $1,000.00, but he or she is known for saving clients thousands of dollars on their state and federal.

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Why Referrals Are Valuable and How to Get Them

Referral marketing is one of the most effective strategies that businesses – including MSPs – can employ to acquire new customers. Most would-be buyers are seeking referrals and most existing customers are willing to give them, but the connection rarely occurs because most companies fail to ask their existing customers for a referral. 

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3 Tips to Avoid Leaving Money on the Table

by Larry Cobrin 2 November, 2017 Leave Comment
  Managed service providers – or MSPs – often start from humble beginnings. Early on, the focus is on attracting new clients and ensuring that everything is running smoothly. The addition of new clients and employees adds a layer of complexity. For example, clients with older systems configurations may become overly expensive to service,.
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Engineer Salaries and Their Effect on Profitability

by Larry Cobrin 15 August, 2017 Leave Comment

The success of your MSP depends on you balancing three vital areas — the quality of service you provide, the rates you charge your customers, and the salary you pay your engineers. It’s only when those three areas combine perfectly that you can sustain and grow a thriving MSP. In this blog post, we’re going to look specifically at one of these.

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How to Grow Sales (Part 2 – The Value of Being Market Focused)

by Larry Cobrin 1 June, 2017 Leave Comment

It’s us, the metrics folks, coming back to talk to you about sales growth. Why are we talking about this?  Because at the end of the day there are two ways to take home more money: 

  1. Take home more of every dollar you bring in or
  2. Bring in more dollars.
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